It was a whirlwind of a weekend, but thanks to family, friends, and two pull-behind trailers, moving Upper Room Music’s storeroom inventory across town was mostly done in a few days. “It was like one of those make-over TV shows,” says owner Jerry Douglas.
Why the upheaval? Twice the floor space.
Walking into the new Upper Room feels much less cramped. There’s more breathing room, which makes browsing and testing out all those guitars, amps, and pedals much easier. “The good thing is we didn’t have to buy new inventory to stock up. This building looks full but it’s really all the stuff we had crammed into our old building,” Jerry said.
The center of the show room is dedicated to stacks of amps and walls of electric guitars. Off the back there is an acoustic room and 2 lesson rooms. The drum area is in its own room in the front corner of the building. There is also a nice waiting area with coffee and magazines for parents who drop their kids off for lessons.
In case you’re wondering why “Upper Room Music” chose a one-story building, Jerry explains, “We got the name ‘Upper Room’ from the Bible, but we also want the upper end of the spectrum as far as quality brands.” It’s the first thing that caught my attention: Mesa Boogie, Marshall, Orange. Yep!
Now that he’s happy with the new store front, Douglas says he’s going to focus more on improving his online sales platforms – just in time for Christmas. Plans are underway for a “grand re-opening” with a live concert, free food, and give-a-ways.
To get a look at the new building, stop by Carlton Drive or visit online at www.URguitars.com.
