Jennifer Keller’s Journey to Help Others Become Their Best Selves
Photos by Sloan Anderson Photography
Jennifer Keller considers herself a multi-passionate entrepreneur who loves big and is determined to let others know it.
“I’m a fun-loving and ambitious wife, mom, insurance agent and woman of faith,” she said.
She and her husband are partners in the insurance business, and she has been an agent for 18 years. Four years ago, she began her transformation that became Project YOU.
“It changed me completely,” she said. “I say all the time that if you knew me four years ago and haven’t been around me since then, you don’t know me. God has worked in the most amazing ways in my life.”
Because of this transformation, Keller began Project YOU, a calling that she believed was from God. Beginning with creating a book and then sharing her trauma through testimony, she feels empowered by God to share with others.
“He used my spiritual transformation as a catalyst to meet women where they are and provide tools and resources to help them be their best version,” she said.
The most difficult part for Keller has been sharing her story, as vulnerability is not easy, but judging is. But by sharing honest and raw experiences, she helps others realize they are not alone and are made for more.
Keller’s conferences, workshops and social media are inspired by “overcoming and becoming,” where women continually work “to become the best version of ourselves.”
Watching and observing others allows her to see what other women are navigating in real life, but most of what she shares are her life experiences.
“I believe God gave me the gift of discernment, so during my morning prayer and devotion time, I am downloading the direction and messaging He’s putting on my heart,” she said.
With a recently-launched podcast, Project YOU with Jen Keller, she has created another platform to meet women where they are to provide inspiration, direction, guidance and humor.
“We need community and each other; we weren’t meant to do life alone,” she said.
The idea of community is a larger part of her insurance business, which has recently moved into the Bowling Green, Kentucky marketplace, as well as Owensboro, where they have the vision of building a community there.
“We continue to find the brightest and most determined agents to continue to grow our footprint by helping businesses and people fill the gap that, if not properly protected, can financially devastate companies and their employees,” she said.
Leaving others better is a mantra of Keller, and she includes herself in this by showing up for others and, more importantly, herself.
“I will continue to show my best so that God’s work can be put on display,” she said. “I’m going to love harder and live more fully – for my husband and children – because I want them to have memories of a present and loving mom and wife.”
Keller’s advice to those interested in joining her mission is to make space to work on it daily.
“You were created for more, never settle,” she said. “And now is the time to dig into and start living as you were created to, not as society tells you to.” OL
